GDC Group Ltd with its Dimplex brand continued to lead the United Kingdom heating appliances market in 2012, with 23% retail volume share. The company benefits from wide distribution and from offering a wide range, with a strong presence in convector heaters, electric fires, fan heaters, oil-filled radiators, and panel heaters and in "other" heating appliances. The company is also reputed and is popular due to its domestic heating installations and partnership with several gas and electricity providers in the UK.
Heating appliances witnessed a major shift in terms of growing demand for trade brands (private label) as against mainstream brands. As observed in other categories, consumers looked for value-for-money. As a result, B&Q‟s own label range rose to be the biggest competitor for all the major brands. The company shifted the production of heating appliances to china in 2008 and since then has witnessed consistent growth across all heating appliances.
Heating appliances will recover gradually during the forecast period posting a retail volume CAGR of 1%. The recovery will be largely due to replacement and recycling of older products. The growth will also be driven due to increased purchase of fan heaters, convector heaters and electric fires which will be the result of consumer demand for optimised heating. Appliances such as radiant heaters and patios will be gradually weed out.
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