Indesit Co UK continued to be the leading player in the United Kingdom home laundry appliances market with a retail volume share of 31% in 2012. The company's volume share continued to decline in 2012, losing two percentage points due to increasing popularity and distribution of brands such as Beko. Meanwhile, Beko UK Ltd continued to maintain its 15% volume share in 2012 followed by other players such as Electrolux UK Ltd and BSH Home Appliances Ltd which contribute to 12% and 9% volume share.
The current economy with its financial pressures influenced consumer purchasing patterns in the UK. Consumers are now more influenced by value rather than the price. In 2012, the consumers switched over to larger loads/capacity home laundry appliances from the lower load machines. These larger load for example 9kg and 11Kg washing machines not only save time but also reduce the repeated need to use the washing machine, thus saving energy and water usage. Although this trend began in late 2011, it took off more strongly, pushing both volume and value growth into positive growth across the category, except for automatic tumble dryers, which declined by 2% in retail volume terms. Home laundry appliances reported current value growth of 7% and returned to positive retail volume growth of 1% in 2012.
Home laundry appliances is expected to post a retail volume CAGR of 1% during the forecast period. With increasing attention to energy efficiency and space constraints, the manufacturers will focus on innovative functions such as lesser water usage, increased spinning and integration of dryer functions. The consumers will also demand more built-in appliances over the forecast period with expected ease in the housing prices during the forecast period.
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