The United Kingdom meat market saw growth during 2010 with both pork and chicken meats profiting. Chicken saw rises due to consumers moving to purchasing whole chickens as opposed to just breasts or legs. Promotions also helped the rise, with supermarkets offering three cuts for £10. The promotional aspect of selling meat has been coming to the fore in recent years as the recession hits the pocket of the average United Kingdom shopper.
A number of meats have been hit by the recession. Lamb, mutton and goat all saw declines during 2011, by as much as 7%. This seems to be as much of a supply problem as a demand problem. Consumers in the United Kingdom still enjoy lamb as a quality meat, but producers are seeing more value in selling domestic lamb abroad. Therefore they are only currently giving the minimum amount of produce to retailers in the United Kingdom. Due to this lack of available produce, there has been a minimum amount of promotion for lamb, and therefore sales have fallen.
During 2011 pork witnessed the fastest volume growth of all the meats, with a 3% increase on last years figure. Sausages seem to bucking the recessionary stagnation trend, with strong growth recorded, with consumers looking to trade down to more affordable meats during this period of recession. It is interesting to note that premium sausages are still continuing to perform well. This seems to be due to consumers trading down to sausages, but still paying for premium as they are cheaper than the beef joint that they would have been eating.
Through 2011 to 2016 the United Kingdom meat market is expected to see slow steady growth, although the health of the economy over these years will be a major factor in the reality. The health of the euro is one trend to look out for. If the currency continues it slide, lamb exports will decline and lamb producers will have to focus on the United Kingdom market, which will mean new promotions and growth in this sector.
For more information on the United Kingdom meat market, see the latest research: United Kingdom Meat Market
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