United Kingdom personal care appliances market: 3% growth in 2012

Press release   •   May 01, 2013 14:35 BST

Braun (UK) Ltd continued to lead the United Kingdom personal care appliances market with 14% retail volume share in 2012. However, it lost share due to the cost of surging promotions and discounts provided by BaByliss (UK) Ltd and Remington Consumer Products Ltd which surged upwards to maintain retail volume shares of 13% and 12% respectively. These players benefit from offering wide distribution and brands with a strong reputation for quality, in addition to their ongoing investments in new product development and marketing.

In 2012, men became increasingly "retrosexual" about male grooming products, portraying a natural, rugged and trimmed beard with a retro-style appearance. There was a shift in preferences from grooming products to more economical and essential male-specific toiletries. Furthermore, the corporate and employment industry‟s appearance demands have relaxed to some extent, from the previous "strictly groomed and formal" appearance to more "casual and semi-formal" styling, reducing the need to buy grooming products. Unit price rises and tough economic conditions continued to place pressure on men‟s grooming during 2012.

Personal care appliances is expected to post a retail volume CAGR of 4% over the forecast period. The growth will be higher than the review period as a result of increased innovation in terms of health and safety as well as ease of handling. The consumers will upgrade and pay despite increasing unit price as a result of value addition.

For more information on the United Kingdom personal care appliances market, please click here: United Kingdom personal care appliances market issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.