Indesit Co UK continued to be the biggest player in 2012 in refrigeration appliances in the UK. However, the company lost two percentage points in volume share to hold 18%. The biggest reason for this drop in share was largely related to its higher price points compared to other brands on offer.
Energy efficiency labelling and the mandatory regulation which came into force during 2011 brought organic growth to this category largely due to its high electricity consumption. Manufacturers attracted consumers not only through new innovative features but also through the message that money can be saved in the long-term by investing in energy efficient refrigeration appliances.
Refrigeration appliances is expected to post a retail volume CAGR of 3% over the forecast period. The category will experience positive growth unlike other categories due to its innovation and promotional offers. However, if the country fails to recover more swiftly during the forecast period or enters a double-dip recession, consumers will seek to postpone the purchase of these expensive appliances for as long as possible. Sales are likely to decline and players will be forced to use stronger and more frequent price promotions to bolster volume sales and shift stock.
For more information on the United Kingdom refrigeration appliances market, please click here: United Kingdom refrigeration appliances market
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