Jarden Corp continued to lead the United States air treatment market in 2012, holding a 16% share in volume terms. Helen of Troy held a 9% share, whilst Hunter Fan Co was only just behind, also with a 9% share. The remaining companies held various fragmented shares under smaller brands in fans, humidifiers and air conditioners.
The record temperatures contributed to steady growth in allergies and asthma. According to the American College of Allergy, Asthma and Immunology, seasons are getting longer, and allergens such as pollen and ragweed are being released earlier, for longer, and with more intensity. This resulted in increased asthma-related hospitalisations. The Allergy and Asthma Center reports that 50-60 million Americans now suffer from allergies in the US. This onslaught of allergies and asthma drove the historically steady growth of air purifiers, and contributed to the 4% volume growth in 2012. Air purifiers reached sales of 4.8 million units, and current value sales also increased by 4% to reach US$434 million.
Air purifiers is expected to maintain steady growth through the forecast period, experiencing a CAGR of 3% in volume terms. The increased focus on the quality of indoor air, coupled with the continuing rise in allergies and asthma, will bolster growth in the forecast period. The rising cost of raw materials and growing innovation and design will keep unit prices increasing, leading to a constant value CAGR of 5% through to 2017.
- Retail volume sales of air
treatment products increase by 3% in 2012 to reach 73 million units, and
current value sales increase by 4% to reach US$5.9 billion
- The mild winter and the record-setting high temperatures in the summer lead to strong growth in all categories of cooling appliances, with the exception of ceiling fans
- Air coolers saw one of the highest growth in air treatment products, with an 8% increase in volume terms and a 9% increase in current value terms
- Air conditioners has another big year in 2012, with volume sales increasing by another 7%, and current value sales increasing by 9%. This is on the heels of double-digit growth in both volume and current value terms in 2011
- Unit prices of air treatment products remain relatively flat in all categories with a 1.1% increase for the total category in 2012
- Jarden Corp remains the leader in air treatment products with a 16% volume share in 2012, due mostly to the Holmes and Bionaire brands. Kaz and Hunter Fan Co follow with 9% shares
- Air treatment products is expected to see a CAGR of 2% in volume terms over the forecast period, whilst a constant value CAGR of 4% is expected
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