The United States Energy Drink market is to grow at a CAGR of 12.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing global urbanization. This market has also been witnessing the emergence of energy drinks that contain natural ingredients. However, health risks associated with the consumption of energy drinks could pose a challenge to the growth of this market.
One of the key trends currently being witnessed in the Energy Drinks market in the US is the emergence of energy drinks with natural ingredients. For instance, energy drinks such as Scheckter's Organic Energy is a 100 percent organic energy drink. It contains organic ginkgo biloba, organic Brazilian guarana, organic ginseng, organic pomegranate juice, organic raw Brazilian coffee seed, organic lemon juice, organic elderberry, organic raw fair trade sugar, and natural spring water. There are many other players in the market that are innovating with unique ingredients and are launching many varieties of natural energy drinks. Thus, the introduction of energy drinks with natural ingredients is expected to have a positive impact on the growth of the market during the forecast period.
One of the main drivers in this market is the rapid urbanization that is resulting in a fast-paced lifestyle. Given the fast-paced lifestyle and hectic schedules, the urban population is relying on energy drinks to give them instant energy.
One of the main challenges in this market is the health concerns related to the ingredients used in energy drinks. In the last few years, research has been conducted on the ill effects caused by some ingredients used in energy drinks. As a result, consumers are skeptical about buying these products.
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