United States food formulation market: Increased focus on health and wellness

Press Release   •   Mar 25, 2013 11:44 GMT

Health and wellness are twin pillars driving developments across the U.S. food industry in 2013. Beyond efforts to help curb record high obesity rates and chronic illnesses, it is predicted that both processed food manufacturers and foodservice operators will continue to try to win over consumers with other offerings that deliver nutritional benefits consistent with the recommendations of the Dietary Guidelines for Americans, 2010.

Perhaps most of all, growing consumer interest in more healthful food will propel additional development of food and beverage products that deliver health-related benefits derived from individual ingredients or combinations of ingredients in desirable product designs and formats in terms of taste, meal or day-part occasion, affordability, convenience, portability, portion control, and related attributes, particularly those associated with broader and more all-encompassing health and wellness goals such as hunger and weight management.

Offering products that deliver in accord with the goals set forth in the Dietary Guidelines provides processed food manufacturers with clout to stand their ground on the nutritional value of many of the processed foods and beverages they sell, and to do so in the context of concepts, verbiage and graphics that consumers have been exposed to and about which they already possess a level of awareness.

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