United States online retail market: Adoption of smartphones driving growth

Press Release   •   Jul 03, 2013 09:52 BST

The United States online retail market is one of the most progressive industries in the US. The constant improvement from online retailers of websites and services aids growth in online retail sales. With sales in online retail in the United States constantly growing, store-based retailers are witnessing a declining need for large retail space, and has led to a process of downsizing for a number of retailers.

Complementary to this trend is that of increasing private label penetration as retailers seek diverse strategies to remain competitive, retain consumers and protect profit margins. To stay competitive, apparel and consumer electronics brands have quickly made the jump to direct online sales operations. Online sales of apparel and accessories are now growing faster than any other ecommerce product segment and the category is poised to help US retail ecommerce sales grow.

Today, the biggest driver of growth in the industry is the adoption of smartphones, tablets and other mobile Internet devices. Consumers prefer mobile browsers when shopping, searching and entertaining themselves, while preferring applications for navigation and acquiring information. The continued advancements in technology are improving navigation and customer experience on ecommerce sites, which is improving reviews and thus drawing more traffic to the sites.

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