The United States Organic Personal Care market is to grow at a CAGR of 10.12 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased number of savvy consumers in the country. The Natural and Organic Personal Care market in the US has also been witnessing an increase in the number of health conscious people. However, stringent government regulations and certifications could pose a challenge to the growth of this market.
There has been a growing concern among consumers in the US toward environment. As a result, consumers are looking for personal care products that are eco-friendly, Therefore, manufacturers have begun to use those ingredients that are harvested ethically without using pesticides and other chemicals which are hazardous to the environment. This leads manufacturers to invest in green chemistry, leading advancements in organic personal care product formulations and new product innovations. This trend is expected to have a strong impact on the market during the forecast period.
One of the main drivers in this market is the increase in number of savvy consumers in the US. The growing exposure to information and awareness about the benefits of natural and organic personal care products have resulted in a high demand for these products from the US consumers.
One of the key challenges is the stringent regulations and certifications for manufacturing organic and natural personal care products. As a result of various certification norms, vendors are facing a challenge of time to market their product.
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