United States vacuum cleaners market: $4.6 billion industry in 2012

Press Release   •   Feb 19, 2013 16:44 GMT

TTI Floor Care North America led the United States vacuum cleaners market in the US in 2012. It maintained a 32% share of volume sales, supported mainly by its Dirt Devil and Hoover brands. Bissell was in second place, holding a 21% volume share, and The Eureka Co was third with an 11% share.

Robotic vacuum cleaners saw the fastest growth in 2012, due to a surge in new competitors and a boost in innovation. It experienced volume growth of 4% to reach 699,000 units. Current value growth of robotic vacuum cleaners increased by 6% to push retail sales up to US$131million. Robotic vacuum cleaners experienced strong growth in the early review period, but this dipped due to the economic recession. However, from 2011 sales of robotic vacuum cleaners bounced back, and continued to grow into 2012, driven by updated innovations including acoustic sensors, automated mapping abilities, sweeping brushes and self-charging capabilities.

Improvements in price point, innovation, as well as an expected increase in consumer spending and higher housing starts should bolster sales of vacuum cleaners in the coming years. Vacuum cleaners is expected to increase by a CAGR of 1% in volume terms to reach 45 million units in the forecast period. Constant value growth is expected to be higher due to increases in unit prices. Value sales are expected to increase by a CAGR of 3% through to 2017.

Key Headlines

- Vacuum cleaners sees a modest increase in volume terms in 2012, growing by 2% to reach 42 million units. Current value sales also experience a moderate increase, with a 3% increase to reach US$4.6 billion
- The rise of allergies and asthma drives the growth of bagless vacuum cleaners featuring HEPA filtration technology. Bagless vacuum cleaners sees another increase of one percentage point to account for 93% of sales
- Robotic vacuum cleaners sees the strongest growth in volume terms in 2012, increasing by 4% to 699,000 units. This growth is spurred by innovation in robotic vacuum cleaners and numerous new players in this category
- The unit price of vacuum cleaners increases by 1% to US$110 in 2012
- iRobot Corp begins to see a surge in the competition in robotic vacuum cleaners, as many other manufacturers begin to gain momentum with their robotic vacuum cleaners
- Vacuum cleaners is expected to maintain moderate growth in the forecast period, with a volume CAGR of 1% through to 2017. Value sales are expected to increase by a CAGR of 2% in the forecast period

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