The US alcoholic drinks packaging market decreased in total unit volume terms in 2011, to 61.9 billions units, predominantly due to the decline in total unit volume sales in beer.
Beer did remain the largest category within the US alcoholic drinks packaging market in 2011, accounting for a total unit volume share of 89%. However, in terms of total unit volume growth, beer packaging registered a negligible decline with sales of 55.1 billion units in 2011.
Glass bottles and metal beverage cans are the standard packaging types in beer in the US. The advantage of metal beverage cans is that they are highly convenient to transport and they are easier to recycle than glass bottles.
Both glass bottles and metal beverage cans, the standard packaging options in this category, experienced a decline in total unit volume terms, of 2% and 3% respectively in 2011.
Liquid cartons registered strongest total unit volume growth, of 15%, in the US alcoholic drinks packaging market in 2011, as other shaped liquid cartons gains in strength in wine.
Total unit volume sales of PET bottles experience the largest actual increase in 2011, of 99 million units, due to popularity of economy products in spirits and the increasing popularity of single-serving products in wine.
The US alcoholic drinks packaging market is expected to grow by a total unit volume CAGR of 1% over the period to 2015, as the economy recovers and as total unit volume sales of alcoholic drinks increase.
For more information on the US alcoholic drinks packaging market, see the latest research: US Alcoholic Drinks Packaging Market Report
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