US baby food packaging market experiencing a slump in sales

Press Release   •   Jul 16, 2012 15:48 BST

The US baby food packaging market experienced a slump in unit volume sales in 2011, reaching two billion unit sales. Product and packaging manufacturers are facing challenges to increase sales once more with this decline in the market being predominantly down to the fact that birth rates in the US have been dropping consistently, and many people are starting to have children later in life, causing the time between generations to lengthen, limiting demand for baby food products.

Manufacturers are exploring a number of tactics to help boost unit volume sales within the US baby food packaging market.

First off, they are creating a number of new products positioned as transitional foods and marketed to parents of toddlers. In addition, manufacturers are offering a variety of baby foods designed to make it easier to feed children while on-the-go.

Birth rates in the US are unlikely to increase significantly during the period to 2016. As such, packaging manufacturers for baby foods will have to continue to focus on innovation and category expansion in order to continue unit volume sales growth.

Baby food manufacturers that have traditionally concentrated on offering products for infants will continue to add products aimed at toddlers and older children to their portfolios through to 2016.

Because of the demographic trends, however, the US baby food packaging market is expected to experience a negative CAGR of 2% through to 2016.

For more information on the US baby food packaging market, see the latest research: US Baby Food Packaging Market Report

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