2011 saw unit volume sales within the US beauty and personal care packaging market decrease by 1%, declining to 11.6 billion units.
The economic downturn has had a strong impact on the US beauty and personal care packaging market and on consumers' approach to buying beauty and personal care products. Often unwilling to invest in large sizes of unfamiliar products, consumers have turned to travel sizes as a way to limit their investment while experimenting with new products.
At the same time, such travel products offer a convenience factor to the on-the-go consumers, who can carry small sizes in purses or gym lockers, rather than carry around a full size bottle.
Sun care packaging increased by 8% in 2011, with a health-conscious consumer base concerned for skin health and more customers opting for convenient packaging formats.
Despite the economic situation affecting the US market, consumers will continue to seek beauty and personal care products out of a perceived necessity. However, they may seek to trade down in price while maintaining the image that they are accustomed to.
Unit volumes are expected to remain relatively stagnant within the US beauty and personal care packaging market through to 2015, although some categories will see growth as manufacturers attempt to differentiate themselves through packaging.
Unit volume sales of flexible aluminium/plastic are expected to grow at a compound annual growth rate (CAGR) of 2% through to 2015, while squeezable plastic tubes and PET bottles should each see a CAGR of 2% over the same period.
For more information on the US beauty and personal care packaging market, see the latest research: US Beauty and Personal Care Packaging Market Report
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