US cable networks market to fare well over the next five years

Press Release   •   Aug 08, 2012 16:27 BST

The US cable networks market has been forecast to fare well over the next five years, with the industry predicted to increase at a compound annual growth rate (CAGR) of 1.9%, to be worth a total market value of $19.7 billion.

2012 saw the US cable networks industry grow at 5.5% to be worth $17.9 billion. Growth within the market over the past five years can be put down to new networks and channel offerings strengthening the industry's appeal to consumers.

Revenue within the US cable networks market was predicted to increase at a CAGR of 5.2% over the five years to 2012, with the number of cable TV subscriptions set to be the main driver behind this growth.

Cable operators are at the core of the cable TV revolution, supplying popular family shows, news, movies, sports, documentaries and other products to a growing swarm of eager subscribers. The industry has an estimated 406 businesses, employing approximately 36,280 workers.

Consumers are increasingly willing to pay for entertainment that suits their interests, which has let to the number of cable TV subscriptions being anticipated to grow at CAGR of 1.9%.

The industry's top players; The Walt Disney Company, Viacom Inc., Time Warner Inc., Comcast Corporation and News Corporation, make up about half of its revenue. However, many smaller networks are also linked by programming or aggregation agreements with the larger networks.

Most recently, five of the largest US cable TV operators agreed to link their Wi-Fi networks together, creating a nationwide system of more than 50,000 Wi-Fi hotspots that their customers could use as an alternative to the mobile data networks run by traditional telecom operators.

The agreement between Bright House Networks, Cablevision , Comcast , Cox Communications and Time Warner Cable was announced as the US cable industry's annual NCTA show.

For more information on the US cable networks market, see the latest research: US Cable Networks Market Report

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