US confectionary packaging market volume sales are expected to be essentially flat through to 2016, with a total decrease of 182 million units.
While impulse spending ought to increase as the economy improves, many manufacturers are seeking ways to eliminate secondary packaging which is particularly hurting unit volume sales of the US confectionary packaging market.
The US confectionary packaging market saw a decrease in unit volume sales of 1% in 2011, with market value falling to 45.4 billion units. As consumers are becoming increasingly more concerned about the health impacts of what they eat, manufacturers have been looking for ways to re-boost volume sales while being sensitive to these health concerns.
Flexible plastic has continued to increase its dominance of chocolate confectionery, now accounting for 72% of all packaging within the market. This growth is coming largely at the expense of other flexible packaging segments, particularly flexible paper and flexible aluminium/paper, which are more complicated packaging formats.
Stand-up pouches will see the greatest growth for any packaging category within impulse foods, with a compound annual growth rate (CAGR) of 9% expected through to 2016.
Particularly within bagged selflines/softlines, manufacturers are likely to be drawn to the improved bill boarding capabilities of stand-up pouches and consumers are likely to be convinced by reseal ability features that frequently come with stand-up pouches.
For more information on the US confectionary packaging market, see the latest research: US Confectionary Packaging Market
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