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US dishwasher market to benefit from the recovery of the housing sector

Press Release   •   Feb 27, 2013 11:03 GMT

Volume sales within the US dishwasher market remained flat throughout 2012, maintaining sales of 5.6 million units. Current value sales also remain relatively flat, with only a negligible increase, to bring retail sales to US$2.9 billion.

In addition to the recovering housing market, the industry is expected to attract new sales through the penetration of smart appliances. As disposable incomes increase and the price of electricity rises, consumers will desire more energy-efficient appliances; however, a consumer will only purchase these appliances if smart meters are installed in their home.

As electric companies install more smart meters, demand for these types of dishwashers will grow, albeit slowly because not all areas have started this transition period.

Built-in dishwashers began to show signs of recovery in 2012. Although it maintains flat volume sales at 5.5 million units, it fends off the slow recovery in the economy to prevent another sag in sales. Current value sales increase slightly in built-in dishwashers, bringing retail sales up to US$2.9 billion.

Whirlpool continued to dominate the United States dishwashers market in 2012, with a 38% volume share. Private label brand Kenmore continued to bolster the company share of Sears Holdings, maintaining a 19% share of sales of dishwashers. General Electric was third, holding a 16% share, whilst Electrolux Home Products North America held a 15% share.

Korean brands such as LG, Samsung and Sweden's Electrolux continue to grow at a steady pace.

As the economy begins to show signs of consistent growth and housing starts begin to pick up, The US dishwashers market is expected to show a healthy rebound over the coming years, with a volume compound annual growth rate (CAGR) of 3% through to 2017.

For more information on the US dishwasher market, see the latest research: US Dishwasher Market

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