In 2010, the US dog and cat food packaging market increased at a compound annual growth rate (CAGR) of 1%, to reach market sales of 12.1 billion units.
The main factors behind this poor performance relate to the weak US economy as it continues to bolster sales of larger packaging and cheaper dry pet food as Americans look to keep costs down, meaning higher cost wet foot has declined in popularity.
This has hurt sales of metal packaging, as a decrease in volume sales is compounded by a shift to larger pack sizes in dry food, as consumers look for value purchases because of the recession.
Flexible packaging was the fastest-growing segment of the US dog and cat food packaging market, adding 163 million units and increasing by 2% in unit volume terms, as manufacturers across all pet food products considered the format.
Looking ahead to 2015, US dog and cat food packaging volume sales will witness a CAGR of 2%, as smaller, more convenient packaging becomes more prominent along with the economic recovery.
To convince an increasingly demanding pet owner, companies should continue to pursue and invest in packaging that will allow their product to stand out on the shelf and give a premium appearance.
For more information on the US dog and cat food packaging market, see the latest research: US Dog and Cat Food Packaging Market Report
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