The US e-learning market hit a value of $21.9 billion in 2011, and has been forecast to reach a total of $27.2 billion by 2016.
The US is the most mature market in the world with a growth rate of 4.4%. While this growth rate may seem low compared to other regions in the world, revenues remain very high.
The e-learning market is among the most rapidly growing sectors with the education sector.
E-learning holds an edge over other computer-based training initiatives due to its ability to lower costs by centralising content, reduce logistics costs, facilitate persistent storage, and enable uniformity in content delivery.
E-learning in the K-12 education sector has been growing dramatically over the past decade across the US. The market for K-12 e-learning, on account of increased use of e-learning products and services, inclined with a compound annual growth rate (CAGR) of 15% during the period of 2007-2012.
E-learning has had a huge impact in terms of higher education. The adoption and distribution of e-learning through US colleges and universities is rapidly increasing.
The increasing higher education population along with the rise in ICT expenditure on educational services combined with the escalating cost of higher education will propel secondary schools to vigorously adopt new teaching methods via e-learning.
The US e-learning market is dominated by the content segment, which represented a market share of 70% through 2012.
On account of the transformation of the existing content modules into a more flexible and reusable format, the content market inclined with a CAGR of 17.5% during the period of 2007-2012. The US e-learning content market is dominated by the publishers of the digitised content.
For more information on the US e-learning market, see the latest research: E-Learning Market Research
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