The US fruit market recorded unit volume sales of less than 1% in 2011, but the future looks bright as fruit consumption within the market is expected to grow at a compound annual growth rate (CAGR) of 5% through to 2016.
Factors that could be attributed to this slow in growth in recent years include, weather and disease problems, global competition, and competition with urban land development.
Growth within the US fruit market will be driven by improvements in production management and technology, a growth in domestic consumption, and the expansion in export sales.
The United States is a key player in the global fresh fruit market, as it is the largest exporter and second largest importer of fresh fruit, second to only the European Union.
Although lemons and limes saw the strongest growth in 2011 of 10%, the category posted a decline of 24% over the five-year period between 2006 and 2011.
Although accounting for less than 1% of overall fresh fruit sales, blueberries are gaining a disproportionate share of attention and are emerging as the leading super fruit. Blueberries have been linked with improving or preventing health conditions like hypertension, Parkinson's disease and Type 2 diabetes, along with aiding strong bone formation.
For more information on the US fruit market, see the latest research: US Fruit Market Report
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