Over the five year period between 2006 and 2011 the US hair care market experienced a negative compound annual growth rate (CAGR) of 3% with poor economic conditions leading consumers to trade down to less expensive products and generally cut back on discretionary expenditure
However, the US hair care market has been forecast to rebound through to 2016, and is expected to increase at a CAGR of 1% in constant value terms, to be worth $10.5 billion.
In 2007, total expenditure on hair care products per capita in the US stood at US$34. By 2010, this figure had slipped to US$32, as consumers cut back on non-essential spending. Including inflation, per capita spending is anticipated to return to pre-recession levels by 2016.
L'Oréal USA and The Procter & Gamble Co were the leading players within the US hair care market during 2011, controlling 24% and 22% value shares respectively.
Pantene (Procter & Gamble) remained the single largest brand in hair care in 2011, owing to a diverse product mix and superior distribution in mass channels.
Within the lucrative shampoos category, Head & Shoulders (Procter & Gamble) remained the leader, recapturing the leading position in 2008 and defending this share again in 2011, despite a 2% decline in value sales to $270 million.
For more information on the US hair care market, see the latest research: US Hair Care Market Report
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