The US meat market is set to continue its struggle after volume sales fell by 2% in 2011.
Over the years, meat, particularly non-lean red meat, has been associated with negative health implications for being a prime source of saturated fat. It has been linked with various types of cancer, cardiovascular disease and Type 2 diabetes.
Pork is set to enjoy the greatest gains (7%) over the forecast period in the United States as the pork industry continues to target current pork consumers with its new marketing campaign. Beef and veal will experience a small decline as the effects of negative publicity continue to hound the industry.
Poultry will see a small increase of 2%. Although also plagued by contamination recalls, poultry does not suffer from the health and wellness concerns of red meat.
Organic, locally-sourced and grass-fed meats held steady as loyal consumers refused to choose affordable alternatives despite tight budgets, although sales of higher-priced organic products have slowed.
Exports are big business for the US meat market, particularly when it comes to beef, with a record $5.4 billion worth of beef shipped abroad last year. 14% of the beef produced in the US was shipped overseas last year and when measured in both sales and volume, exports saw growth of more than 20%.
For more information on the US meat market, see the latest research: US Meat Market Report
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