US newspaper publishing market annualised revenue to decline at 4.2%

Press Release   •   Aug 07, 2012 14:16 BST

The US newspaper publishing market has been forecast an annualised revenue decline of 4.2% through 2017, to reach a total market value of $27.4 billion.

Over the five years to 2012, the US newspaper publishing industry's revenue was expected to decline at an average annual rate of 8.1% to total $33.8 billion. In 2012, revenue is expected to decline 2.6% as publishers continue to lose readers and advertisers to other forms of media.

The US newspaper publishing market faces growing competition from other forms of media, particularly web-based outlets. Consumers favour the real-time reporting capabilities of online news outlets, including social networking platforms like Twitter.

The US newspaper publishing industry includes approximately 5,000 companies with combined annual revenue of an estimated $35 billion.

Large companies include Gannett, McClatchy, Advance Publications, Tribune Company, The Washington Post Company, and The New York Times Company. The industry remains highly concentrated, with the top 50 companies controlling almost 80% of the market.

A few newspapers, including The Wall Street Journal and USA Today, have daily circulation near 2 million, but most have circulation under 50,000. The combined daily circulation of US newspapers is just under 50 million.

Due to the problems currently facing the US newspaper publishing market, staff numbers were expected to decrease at an average annual rate of 8.8% over the five years to 2012, to total 227,469 employees.

To slow this decline, publishers must work to establish themselves on mobile platforms and the web to make newspapers more accessible to readers.

For more information on the US newspaper publishing market, see the latest research: US Newspaper Publishing Market Report

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