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US vacuum cleaners market led by TTI Floor Care

Press Release   •   Feb 21, 2013 15:04 GMT

The US vacuum cleaners market experienced a modest increase in volume terms in 2012, growing by 2% to reach 42 million units. Current value sales also experienced a moderate increase, with a 3% increase to reach US$4.6 billion.

The US vacuum market has continued to face challenges as low consumer confidence and a depressed housing market have limited market growth. After a steep drop in sales in 2008, 2009 and 2010, growth has been positive, but reserved.

Interest in sanitising steam mops, bagless uprights and multi-surface products have lifted sales in some segments, but not enough to compensate fully for consumers' economising efforts in an uncertain economy.

TTI Floor Care North America led the United States vacuum cleaners market in the US in 2012. It maintained a 32% share of volume sales, supported mainly by its Dirt Devil and Hoover brands. Bissell was in second place, holding a 21% volume share, and The Eureka Co was third with an 11% share.

Robotic vacuum cleaners saw the fastest growth in 2012, due to a surge in new competitors and a boost in innovation. It experienced volume growth of 4% to reach 699,000 units. Current value growth of robotic vacuum cleaners increased by 6% to push retail sales up to US$131million.

Robotic vacuum cleaners experienced strong growth in the early review period, but this dipped due to the economic recession.

However, from 2011 sales of robotic vacuum cleaners bounced back, and continued to grow into 2012, driven by updated innovations including acoustic sensors, automated mapping abilities, sweeping brushes and self-charging capabilities.

Large, high-income households, baby boomer population, and under-35 years population segment are likely to drive the market for vacuum cleaners.

For more information on the US vacuum cleaners market, see the latest research: US Vacuum Cleaners Market

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