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US vegetable market to see consumption increases of up to 8%

Press Release   •   Aug 03, 2012 10:16 BST

The US vegetable market is expected to see consumption increases of up to 8% through to 2016, with positive growth witnessed across all categories.

With health consciousness on the rise and demand for organic produce steadily increasing, US vegetable industry revenue is expected to benefit.

Ageing baby-boomers look set to drive consumption of fresh vegetables in the near future with their hunt for eternal youth and as the rising cost of healthcare encourages consumers to take more responsibility for their health.

Furthermore, a rising interest in ethnic food in the foodservice industry is also expected to aid growth in the US vegetable market. Additionally, an increase in the number of Hispanics and Asian-Americans will also have a positive effect, as these groups tend to purchase more fruit and vegetables.

2011 saw US vegetable market sales continue to climb, showing positive growth in 2011, fuelled by a small but loyal consumer base.

Produce Retailer's website reported sales growth of 6% over 2010, with vegetables comprising nearly 55% of sales.

Segment wise, onions record the strongest growth in the US vegetables market, with growth of 2%.

For more information on the US vegetable market, see the latest research: US Vegetable Market Report

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