Growth within the United States wine industry is set to remain steady, ultimately reaching a value of approximately $24 billion. Year on year growth is also forecast to be healthy, steadily rising to reach a peak of 3.7% in 2017.
Boosted by soaring double-digit sales increases in China and other Asian markets, US wine exports hit a record 1.4 billion litres in 2012, up 2.6% from 2011 and the third straight annual increase.
US wine exports -- 90% of which originate from California -- have managed to do well despite the recent global downturn due to rising demand, improved marketing and trade agreements that have opened new markets.
Wine sales in US food stores and other off-premise measured channels from all domestic and foreign producers grew 2% by volume and 6% by value.
Consumers now have more access to wine throughout the country with wine-selling locations expanding by well over 50,000 from five years ago.
Off-premise retail outlets grew 15 percent to almost 175,000 outlets, while restaurants and other on-premise outlets increased 12 percent to 332,000 locations in the United States.
Retailers recognise that wine is a large and growing category, even in economically challenging times, and tends to attract upper income consumers and all legal drinking age groups. Wine also pairs well with food, leading to larger, more profitable shopping baskets.
California wines grew faster than the overall category by a full percentage point. By varietal in the table wine category, Chardonnay remained the most popular varietal with a 21% share of volume, followed by Cabernet Sauvignon, 12% volume share; Merlot, 9% share, and Pinot Grigio/Gris, 8% share.
The largest percentage gains were Muscat/Moscato, up 33% in volume with 6% market share, and domestic red blends/sweet red wines, up 22% in volume with 5% share of market. Also of note was Malbec, up 21% by volume with a 1% share.
For more information on the US wine industry, see the latest research: US Wine Industry
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