Valentin&Byhr and Avicii team up

Press Release   •   Feb 13, 2013 15:05 GMT

Swedish DJ and producer Avicii is just getting ready to launch his latest project: The Avicii Hotel in Miami – with an exclusive design concept by Valentin&Byhr, Royce and At Night Management.

It is during the annual Miami Winter Conference and Ultra Music Festival (March 15–24) that Avicii will take over Miami Beach’s Marlin Hotel. Guests will receive an around-the-clock Avicii experience, including everything from special Avicii bathrobes and soaps to different pieces of art that ties to the famous artist.

”I love house music, which makes it extra special to work with such a great performer – one of the absolute best DJ:s in the world. For this project, I have worked closely together with Roy Ghazizadeh (Royce) and produced a design concept with a very modern and innovative feel. Tailor-made to stand out from Miami’s neon lights, we hope that it will be easy to spot amongst the other activities that will be going on during the festival,” says Benjamin Lega, Valentin&Byhr, Creative Director for the Avicii project.

For more information, please contact:

Benjamin Lega
Phone: +46 (0) 702 328 022

Valentin&Byhr is a house of communication, creating effective communication by integrating cutting-edge strategy, creativity and design. Through an optimal use of tools, media and people we always strive to go further, to push the boundaries. And our goal is clear: to help our customers grow – so that we can too.