Valtech plays key role in Audi City Launch

Press Release   •   Aug 10, 2012 13:01 BST

London/Düsseldorf, 10.08.2012 – A few days ago, Audi presented it’s new “Audi City” retail format in London – and Valtech’s technology is also along for the ride. Commissioned by Audi AG, Valtech Deutschland, the full service provider for digital marketing, digital sales and enterprise IT, built the middleware for this major project without which the networking of the digital features in the showroom of the future would not be have been possible.

Thanks to its ground-breaking media technology, the vehicle manufacturer now has the ability not only to present its growing model line-up – including all colours, equipment options and functions – in its entirety, but also to offer customers the chance to experience the sheer breadth of the range. Visitors can digitally select their vehicle from several hundred million possible configurations and experience it in realistic 1:1 scale on screens that almost fill the entire space. Moreover, technical details such as the drivetrain, bodyshell or LED light technology can be visually displayed in order to make innovations understandable and intuitive.

Valtech’s software developments are the basis for this seamless and robust interaction of numerous components, including iPad apps, multi-touch tables and configurators. For this project, Valtech has worked in close cooperation with many other participating partner companies. The middleware, developed using modern agile methodology, is the central software system controlling all visual systems and acoustics. In addition, thanks to Valtech’s expertise, customer and dealer requests are securely transmitted to Audi’s internal IT systems (e.g. CRM). Some of the content management, RFID devices and the creation of personalised brochures were also implemented by Valtech.

“We are glad to be playing a crucial role in this demanding project. For us the cyberstore is a prime example of the link between the online world and retail as well as a successful agile approach to IT,” says Ingo Kriescher, Managing Director of Valtech Deutschland.

Over the next few years Audi will secure more of these urban locations, opening more than 20 Audi stores worldwide by 2015. And Valtech will work closely with Audi, using it’s IT expertise, to bring this vision to life.


Valtech [EURONEXT Paris: FR0004155885  - LTE] is a digital marketing and technology agency with a presence in 8 countries (France, UK, Germany, Sweden, Denmark, US, India, Korea) and approximately 1.600 employees. As a full service digital consultancy Valtech delivers value to its customers at all stages of a digital project from strategic consulting to design, conception, development and optimisation of business critical digital platforms. Through its demonstrated commitment to innovation and agility, Valtech helps global brands build business value and increase revenues through digital technologies while optimising time to market and ROI.