Brandlective Communications Ltd

Vas Promotions MD comments on Russia’s World Cup Performance

Press release   •   Jul 12, 2018 11:56 BST

Despite being knocked out on penalties at the hands of Croatia, Russia far exceeded expectations as the hosts of the 2018 World Cup and Russian-born MD at Vas Promotions, Vasile Topciu, has commented on the team's incredible performance that saw them overachieve to make it to the quarterfinals.

Vas Promotions: About the firm

Before the start of the tournament, the Russian team had dropped to 70 in the world rankings, making them the lowest ranked team in the World Cup.

Russia had failed to win in seven friendlies leaving few with the hope that they could even navigate their way out of the group stages; however, expectations were raised after a 5-0 opening victory against Saudi Arabia, and from there Russia went on to surprise everyone, making it to the last eight.

Managing Director at Vas Promotions, Vasile Topciu was born and raised in Russia before moving to the UK as a teenager. The award-winning business owner was proud of the team's performances, and he has reviewed what he believes to be the secret to their success.

Work Ethic / The Russian squad set a tournament record for the kilometers ran during the group stages. Mr. Topciu believes it is that work ethic that allowed them to defy the odds. The Russian team showed that hard work can beat talent by knocking out one of the favourites, Spain.

“Talent can take you far, but work ethic is one of the most vital components to success in any field.” Commented Mr. Topciu.

Team Work / Mr. Topciu believes that teamwork is vital for success and it is something the award-winning entrepreneur encourages at Vas Promotions. The Russian squad displayed great teamwork during the competition, fighting for each other. The Russian side doesn’t have a stand out player like Messi or Ronaldo but they all worked together as a team, and they got results.

Support / As the hosts of the tournament, Russia had the backing of thousands of supporters at every game they played. Mr. Topciu believes that the support the team received from the fans helped them to work hard and get unexpected results.

Mr. Topciu believes that those three elements were hugely influential in Russia’s success at the tournament, seeing them overachieve. 

Vas Promotions is an elite direct marketing agency based in Birmingham. They are passionate about exposing consumers to a product or service that resonates with them. The firm is enjoying the World Cup and has been watching the games on their weekly crew nights.


Vasile Topciu: Managing Director

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