In a bid to make the UK’s roads safer by raising awareness of vision problems as a major contributor to traffic accidents, Vision Express teamed up with GEM Motoring Assist during the 2017 Goodwood Festival of Speed to provide motoring enthusiasts with free eye tests.
The motoring and motorsport festival ran from 29 June to 2 July, with a theme of ‘Peaks of Performance – Motorsport’s Game-Changers’. During the event, Vision Express worked alongside GEM Motoring Assist and Sussex Safer Roads Partnership, who brought over the “Tumbling Car” from Belgium, which demonstrates how effective a seatbelt can be in preventing death and injury on the road.
Free eye test leaflets were given to all of those – almost 3,500 people - who took a spin in the “Tumbling Car” at the festival, sharing the message that poor driver vision is estimated to be responsible for nearly 3,000 casualties each year.
Since November 2015’s Road Safety Week, Vision Express has worked tirelessly to raise awareness of the correlation between poor vision and motoring-related accidents. Lobbying Government to display ‘Eye Tests Save Lives’ signs across the UK’s highways, the national optician has also forged relationships with professional driving organisations, such as GEM.
At the end of 2016, Vision Express also commissioned its own independent research, that found 15% of drivers hadn’t had a sight check since reading a number plate during their driving test, which was, on average, 14 years ago and, 94% of them don’t realise they can lose 40% of their vision without noticing.
Jonathan Lawson, CEO of Vision Express, says: “We take the issue of vision very seriously and our ‘Eye Tests Save Lives’ campaign has gained great momentum. Working with organisations such as GEM is an important step in further cementing our dedication to reducing the number of poor-vision-related accidents on our roads.
“Reports estimate five million drivers on UK roads would fail a number plate test if they had to take it again. We hope by providing motoring enthusiasts at the festival with an offer of a free eye test, we have encouraged them to consider their vision and general health before getting behind the wheel.”
Neil Worth, Road Safety and Motoring Information Officer at GEM Motoring Assist, explains: “It’s great Vision Express had a presence at Goodwood Festival of Speed – to raise awareness of the importance of regular eye testing for drivers, with such a relevant audience of motoring enthusiasts.
“We’ve been supporting Vision Express’ ‘Eye Tests Save Lives’ initiative for many years and really see the value in activity of this nature.”
Vision Express offers an eye test to best practice guidelines of the College of Optometrists (COO), with each Vision Express optometrist being a qualified eye health professional. To find your nearest Vision Express store and make an eye test appointment visit: www.visionexpress.com/opticians/
About Vision Express
Vision Express is one of the largest optical retailers in the UK and part of GrandVision,the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.
With almost 400 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.
With around 4,500 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:
- Childhood Eye Cancer Trust (CHECT)
- International Glaucoma Association
- Macular Society
- Stroke Association
- Temple Street University Hospital