Vision Express

​Vision Express Market Harborough hosts Joules fun weekend to celebrate launch of new Joules eyewear collection

Press release   •   Jun 11, 2014 10:55 BST

Local eye cancer survivor joins festivities.

Clothing retailer Joules took centre stage at the weekend, as Vision Express Market Harborough held an event in its honour, to celebrate the recent launch of its eyewear collection.

Sarah and Tsisti Zendera attended the Joules fun weekend at Vision Express in Market Harborough.

Shoppers enjoyed free eye screenings and goodie bags whilst viewing the new 32-piece eyewear collection, which was launched in London at the end of April.

The Vision Express store, based a short distance from the brand’s Market Harborough headquarters, was given a Joules makeover and dressed in countryside finery including large artificial coloured animals. Joining the celebrations were mum and daughter Sarah and Tsisti Zendera from Leicester. Tsisti, 20, is a campaigner for the Childhood Eye Cancer Trust (CHECT), the nominated charity of Vision Express. As a child she had a rare eye cancer called retinoblastoma, which left her with no vision in her left eye.

The Joules eyewear collection is a distinctive range, featuring vibrant colours and signature prints that promise to stand out from the countryside crowd.

The 32 hand-crafted pieces, inspired by the Great British country and coast, include striking sunglasses and optical frames for ladies and children.

Careful attention to detail provides design features such as the Joules hare hopping onto tips and nosepads, with the floral print extending to the lens cloth. Petite sizing is at the heart of the range, to offer feel-good frames fit for all.

Commenting on the celebratory weekend, Vision Express store partner Elan Saparia said: “Our thanks go to the local community who came along to celebrate the Joules eyewear range with us, and particularly Tsisti and Sarah.

“The feedback from all of our visitors was that they love the new eyewear range and that they were very pleased we’d had a local celebration to mark the launch in Joules’ hometown.”

Tom Joule, founder of the brand, said: “We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints.”

Over the next year, Vision Express Market Harborough is set to fundraise for the Childhood Eye Cancer Trust (CHECT), hoping to raise £1,000 to help CHECT support families, raise awareness of the condition and fund vital research into retinoblastoma.

Vision Express offers an eye examination to best practice guidelines of the College of Optometrists (COO), with each Vision Express optometrist being a qualified eye health professional. To book an eye test visit the Market Harborough Vision Express store at St Mary’s Place or call 01858 466350. For more information visit www.visionexpress.com