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Volkswagen, Volvo, Mercedes-Benz, and Ford leading the way within the drowsiness monitors market

Press Release   •   Jun 10, 2013 14:37 BST

The drowsiness monitors market has been forecast to reach a value of US$982 million by 2018, driven primarily by the growing emphasis placed on reducing the burden of road traffic accidents.

Drivers who do not take regular breaks when driving long distances run a high risk of becoming drowsy - a state which they often fail to recognise early enough.

Population growth; congested urban areas; rise in vehicle ownership and increase in number of vehicle miles travelled; technology distractions; and poor road infrastructure are factors responsible for the increase in road accidents worldwide.

Every year, road accidents cause millions of injuries and fatalities and result in billions of dollars in social and economic losses.

About 90% of all road accidents worldwide occur due to human error in judgment, with the underlying cause varying from excessive speed, medical conditions and distracted, drunken and drowsy driving.

Studies show that approximately one quarter of all serious motorway accidents are attributable to sleepy drivers in need of a rest, meaning that drowsiness causes more road accidents than drink-driving.

Automobile safety is today an important feature in vehicle engineering, the evolution of which is rapidly driven by growing OEM focus on safety features for brand differentiation and government legislations that mandate their use in automobiles. Auto OEMs are constantly under pressure to adhere to international safety standards.

Volkswagen, Volvo, Mercedes-Benz, and Ford are few of the leading automotive brands that currently offer driver alert systems in myriad forms such as, fatigue detection systems, attention assist systems, and driver alert systems.

While few of the OEM systems gauge the driver's level of drowsiness by examining the external behaviour of the vehicle such as steering behaviour and lane keeping systems, few other systems adopt facial expression as drowsiness index by observing signs of slackened facial muscles, drooping eyelids or other signs of drowsiness.

Most systems alert drivers by triggering a drowsy driving alarm and concurrently displaying a symbol such as a coffee cup and a short message on the dashboard.

The US represents the single largest market worldwide. Each year close to 100,000 drowsiness-related accidents are reported in the US, which result in over 70,000 injuries, 1,500 mortalities, and monetary losses of close to US$12.5 billion.

For more information on the drowsiness monitors market, see the latest research: Drowsiness Monitors Market

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