The Western European e-commerce market is dominated by the UK, Ireland and France as these three countries represent the regions with the highest retail website penetration, clearly surpassing the European average of approximately 80%.
E -commerce, is the buying and selling of product or service over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for approximately 5% of the total retail market value in 2012.
While in 2010 almost two thirds of the British population ordered products and services online, 2011 saw this figure increase to more than 70%.
In the first half of 2012, online shoppers in the UK spent almost 35 billion GBP. 'Fashion and sporting goods' were the most popular product categories in 2011, followed by 'Travel' and 'Household Items'. Online food and fashion purchases are also becoming increasingly popular in the UK, along with the use of daily deal websites. Almost half of all consumers make at least one fashion purchase per month.
In the UK, Amazon has the highest number of unique visitors in 2012, clearly ahead of mass merchants Argos and Tesco, which have fewer unique visitors combined than Amazon has alone.
For more information on the Western European e-commerce market, see the latest research: Western European e-commerce market
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