With an estimated 269,000 tonnes of plastic floating in the world’s oceans today, plastic pollution has become an increasingly dangerous threat to planet earth’s ecosystem. Many of these plastics entangle animals or are broken down into micro plastics which can be ingested by marine life as they misinterpret the items as food. These animals may then starve to death as a result of their stomachs being filled with indigestible substances. Studies have shown that over 90% of seabirds have swallowed a plastic item some time in their lives.
Contributing to rising plastic pollution is bottled water production and consumption. The bottled water industry generates around £2 billion annually with the U.K. population consuming around 2.6 billion litres a year. The ever increasing demand for bottled water has increased the amount of plastic bottles that end up in landfills or are improperly disposed of.
In acknowledging these issues, the Westminster Water Company (WWC) has dedicated its efforts to redirecting consumers’ attention to their water purifiers and away from bottled water as an alternative water source. “If we can convince the majority consumers to invest in a water purifier over spending on bottled water weekly, we are confident that we can assist in reducing the amount of plastic bottles that end up in our oceans every year.”, stated Managing Director, Zeon Cheong. “This is only a small step, but a necessary one if we are to make steps towards creating a healthier planet for future generations.”
WWC’s NIHOMA water purifiers provide consumers with an instant source of hot and cold water via direct piping. As such, consumers will have a dependable source of pure water in their homes and no longer need to create a hassle for themselves by purchasing heavy packs of bottled water. By purchasing a water purifier each consumer contributes to reducing the amount of plastic thrown away by households on a daily basis.
The Westminster Water Company UK Ltd. is London based start-up and provider of high quality water purifiers imported from Penang, Malaysia. The company is owned and operated by 3 directors, Henning Durden, Zeon Cheong and Stefan Babb, the latter 2 having acquired their Graduate Entrepreneur visas by way of sponsorship from the University of Westminster.
Founded in March 2016, the business idea was rooted in a perceived low tap water quality in London, the inconveniences faced by consumers in purchasing bottled water and the impacts bottled water consumption is having on the environment.