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Whey protein market driven by the need of bodybuilders to increase muscle mass

Press Release   •   Feb 25, 2013 12:27 GMT

During the last five years there has been a trend towards the use of high quality, high concentrate whey protein ingredients by food and drinks manufacturers to help improve texture, taste and replace fat as well as increase protein content of finished foods.

Whey protein manufacturers are constantly looking at new ways to improve the efficiency of production of cheese-derived whey proteins as well as looking at new ways to produce them directly from milk.

Whey has emerged from being a low-profile commodity used in livestock feed to a value-enhancing ingredient with numerous desirable nutritional and functional properties. Developments in technology of whey processing and investments in R&D have led to greater recognition and understanding of the underlying health benefits associated with whey products.

Advances in filtration technologies are enabling ingredient manufacturers to isolate different proteins such as lactoferrin, alpha lactalbumin, and glycomacropeptide in whey proteins. These ingredients are of value to infant formula manufacturers and may also have important implications in clinical nutrition and the development of medical foods.

The growing nutrition industry, which includes sports nutrition, dietary supplements, functional foods and clinical nutrition, is the principal driving force for the market growth. Moreover, high-end whey protein isolates (WPI), whey protein concentrates (WPC) and whey protein hydrolysates (WPH) are exhibiting substantial growth rates, owing to the rising demand from nutrition and health segments.

Body builders discovered whey protein years ago, and really through word of mouth, it gained in popularity because of the way it aids in muscle recovery and building muscle mass.

Whey protein contains a high amount of branched-chain amino acids, which are essential to maintain and repair muscles after a workout.

Key players currently dominating the whey protein market include Arla Foods Amba, Cargill Inc, Dairy Farmers of America Inc, Davisco Foods International Inc, Erie Foods International Inc, Foremost Farms USA, Glanbia PLC, Grande Custom Ingredients Group, Hilmar Cheese Company, Leprino Foods Company, and Royal FrieslandCampina, among others.

For more information on the whey protein market, see the latest research: Whey Protein Market

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