Nathan Simmons, the Managing Director at direct sales and marketing experts White Rabbit UK, argues that building a strong personal brand is imperative to success - and any aspiring entrepreneurs must utilise their LinkedIn profile.
White Rabbit UK: About the company.
As a passionate business owner and entrepreneur, Nathan Simmons knows all too well that LinkedIn is an invaluable tool that individuals must utilise in order to create an impactful and memorable brand. In a meeting with his workforce this week, the Managing Director outlined the best ways to creating a successful online presence and personal brand.
“Create a client-facing profile targeting the audience you want to capture, and focus on what you can do for prospective clients or employers,” suggested Simmons.
The firm believe it’s important to include a clear, professional profile photo that you would be happy to be recognised for. This photo puts a face to your name and should be one that invites others to read your profile. Also, instead of summarising your personal traits or prospects, tailor your profile to addressing any professional problems you can assist with or provide insight on.
Adding multimedia to your profile wherever possible boosts the overall aesthetic of your LinkedIn profile, and demonstrates versatility. Nathan Simmons whole-heartedly believes in a plethora of benefits which can be directly derived from perfecting online social media profiles such as LinkedIn, and insists making these changes could be the secret to becoming noticed by your desired professional audience.
White Rabbit first came to the UK with 4 people and established itself in London. Since 2008, White Rabbit have signed numerous big brands such as Apple, Talk Talk, Vanquis, Love Film, 3Mobile, Money Expert and their portfolio is still growing. Due to the amount of revenue, market share and brand awareness White Rabbit generate for their clients, the budgets that are invested have continued to increase year on year giving them the budget needed to expand globally.
Phone: 01245 408587
MD: Nathan Simmons
White Rabbit is an outsource sales and marketing company which specialises in face-to-face marketing techniques such as business-to-business, business-to-consumer and events & promotions. White Rabbit was set up to deliver a risk free service to its clients through a 2:1 return on investment.