Who really wants flowers in a cardboard box this Mother’s Day?

Press Release   •   Feb 27, 2013 12:11 GMT

Manchester, United Kingdom (27 February 2013) - Leading floral gift specialist Direct2Florist is urging flower buyers to insist that the flowers they send for Mother’s Day are delivered by hand – and not in cardboard boxes.

Despite the majority of the UK’s major retailers delivering flowers in boxes through a courier service, Direct2Florist continues to deliver every floral gift by hand, through a network of thousands of local florists in the UK and overseas.

Simon Stirling, Direct2florist’s Managing Director, says: “When you send flowers for Mother’s Day, or any other occasion for that matter, do you really want your flowers to be sent overnight by a courier, in a cardboard box, or would you prefer it if they were delivered by hand, by a specialist flower delivery driver?”

As well as looking better and ensuring the moment of delivery is as special as can be, there are a number of additional benefits to having flowers delivered by a florist. The risk of damage in transit is minimised, florists will usually prepare the flowers on the day of delivery rather than one or two days before which ensures freshness, and florists can design and make by hand a bouquet that exactly fits a specific customer requirement – whether that’s a favourite flower or particular colour scheme.

“I firmly believe that, because flowers are such a great way to share personal sentiments and emotions, the only way to deliver flowers is by hand,” adds Stirling. “That’s why, this Mother’s Day, we’ll be delivering every order by hand and will never entertain the idea of sending flowers out in unsightly cardboard boxes.”

When making a purchase through, consumers enter the destination where the flowers will be delivered, with the website revealing all the florists that deliver to that area. The consumer can them browse through the flowers on offer, look at photos and read the reviews, before placing the order.

What’s more, 100 per cent of the flower order value goes to the florist, with no large commission taken off, ensuring great value-for-money and a happy loved one on Valentine’s Day.

Mothering Sunday this year takes place in the UK and Ireland on Sunday 10th March. To find out more about Direct2Florist and the range of flowers they offer for this special day, visit


For more information, contact Simon Stirling by calling 01204 452000 or by emailing

Notes to editors:

Direct2Florist offers consumers the ability to send flowers and plants direct to the recipient from a network of hundreds of local florists in the UK and across the world. Countries covered include Australia, New Zealand, Canada, USA, Russia, South Africa, Singapore, Hong Kong and Spain.

All the listed flowers and arrangements are available for next day delivery, whilst same day delivery is available for orders placed before 2pm local time.