Scarf and Fashion website www.Vitoroad.com has reported that British women are fighting back against the never ending grey winter that we have had this year.
Sales of colourful and patterned scarves have rocketed and the brighter the better. Scarves like the aponi scarf pictured are defying the natural seasonal change of demand.
CEO Trina Davies said “We have seen a huge increase in sales of really bright and patterned scarves over the last month or so. It seems that if the weather won’t bring some colour into our lives then British women are doing it for themselves!”
Trina added “This season has already continued the trend for bold shapes and animals – the colours tho keep getting brighter.”
"We would normally expect to see the pastel colours flying out as people prepare for spring weddings. Wedding photos this year will definitely stand out if the weather doesn't change soon."
Vitoroad.com was founded in 2012 by mother of three Trina Davies.
Trina started the company along with her husband after he was made redundant by KPMG.
Trina owns over 100 scarves herself and the object of her affection seemed like a perfect starting point for the new company.