Women Vote BlackBerries as ‘Most Attractive’ Phone for Men

Press Release   •   Jul 03, 2013 09:04 BST

Whilst the BlackBerry may not be beating the Apple iPhone in the sales charts, it appears that they’re top of the handsets when it comes to female appeal. According to a new study conducted by a mobile phone comparison website in the UK, women consider BlackBerries to be the ‘most attractive’ handset for a man to own; pipping the Apple iPhone to the post.

The study, conducted by, polled 1,901 single men and women aged 18 and over from across the country as part of research into the perception of and attitudes towards mobile phone handsets.

Those taking part were asked, “What mobile phone handsets do you find most attractive for a member of the opposite sex to use?”

According to the results, the top five handsets that the women taking part found most attractive for a man to own were as follows:

1)  BlackBerry Z Series- 36%

2)  Apple iPhone (any model)- 31%

3)  Sony Xperia Series- 29%

4)  BlackBerry Bold Series- 25%

5)  Samsung Galaxy S Series- 21%

In contrast, the top five handsets that men found most attractive for a woman to own, according to the results, were as follows:

1)  Apple iPhone (any model)- 43%

2)  Samsung Galaxy S Series- 39%

3)  Nokia Lumia Series- 35%

4)  BlackBerry Z Series- 23%

5)  Blackberry Bold Series- 21%

Notably, HTC handsets weren’t considered to be amongst the most attractive phones for members of the opposite sex to possess; with only 4% of the men taking part labelling them as a handset they found appealing for a woman to have, and 6% of women saying the same about men.

Those taking part were then asked to explain why they had chosen the handsets that they voted for, asking “What qualities do you believe that members of the opposite sex owning the handsets in question have, to make them attractive to you?”

According to the results, 45% of the women who voted for the ‘BlackBerry Z Series’ as a handset they found attractive on a man explained that the handset made a man appear ‘successful’; whilst 40% also believed that the Z Series made men appear ‘confident.’

In contrast, 39% of the men who voted for the Apple iPhone as an attractive handset for a women explained that it was because they considered women with the handset to be ‘stylish’; whilst 34% felt that it showed the woman to be ‘successful.’

In contrast, of both the men and women who voted for the Nokia Lumia Series as an attractive handset for the opposite sex to own, the most popular reason was because they considered owners of the handset to be ‘modest.’

When asked whether or not a handset they considered to be unattractive would ever put them off a member of the opposite sex, 32%, said ‘yes’.

Adam Cable, Director of, commented on the results:

“Mobile phones play a huge part in our lives, and with this study we really wanted to look into whether or not they play a part when it comes to perceptions of the opposite sex; particularly when it comes to attraction. It’s clear that BlackBerries and iPhones are top of the charts when it comes to attracting members of the opposite sex because they seem to promote an image of success and style- which was very interesting to see!

“Singletons with HTCs might need to watch out- it appears they may work against you when trying to attract a partner. If you’re having trouble, maybe borrow a mate’s iPhone or BlackBerry. That way, you can be confident that you ooze success and style without your phone letting you down!”

Mobile Phone Checker is a UK Mobile Phone Price Comparison service, containing five unique tools with over 1 million contracts compared daily across the whole of the market.