Extrema Network

Extrema Outdoor, NL - opening show w new smart phone twist

Press Release   •   Jul 01, 2013 07:00 BST

EINDHOVEN –This year's edition of dance festival Extrema Outdoor, ‘XO’, boasts a world 
premier. The organization announced today that by downloading an application onto 
their smartphones visitors are able to be part of the event's famed opening show, to an 
unprecedented degree. The festival takes place Saturday July 13 at recreational beach 
Aquabest near Eindhoven, the Netherlands. Featuring world class acts such as Major Lazer, 
Justice, Knife Party, Duke Dumont and Nicky Romero.

The app launches ‘Showbile’, an innovative, interactive app that will revolutionize the festival scene; a cooperation of several technological businesses and creatives hailing from northern Brabant. Development of ‘Showbile’ was done by Breda-based production company Plugged Productions, musicians and designers from Design Academy Eindhoven, and Extrema, among others. 

The mayor of Eindhoven reacted fondly to the news. Said Eindhoven mayor Van Gijzel: “This 
cooperation is a good example of our work for Eindhoven to win European Capitol of Culture in 
2018. Our candidacy is built on exploring the future; pioneering and audacity. Using remarkable 
combinations of artists, innovative acts and now also an interactive mobile app, Extrema Outdoor 
offers the visitor innovation. The organization's boldness and audacity makes them a part of the 
diverse culture Eindhoven has to offer.”

These are the artists:

What the app entails exactly remains a secret for now. Said Extrema CEO Marcel Mingers: “I can't 
reveal too much, but the opening show will be very special and sure to get us noticed internationally. A world premier with audience participation. They will be surprised!”

XO Lab
The app, dubbed ‘XO Opening show’, is part of Extrema’s XO Lab and available for both iPhone and Android phones in the app stores. Besides granting the ability to participate in the opening show also the timetable and map are found here, exclusive to the app. Those who download the app are also eligible to win a trip to Ibiza, an upgrade towards an XO Plus-ticket and tickets to the 2014 edition. 

Innovation organization announced a LED wall for the indoor main stage, the Quartz Arena, measuring a vast 600 m2. Next to the opening show the tent also features exclusive performances by Knife Party, Digitalism, Sub Focus and Diplo. Another technical marvel and a world's first: the three-dimensional surround sound- and light system ‘Rot8ion‘ out of Eindhoven. An extraordinary experience wherein the audience is surrounded by light and sound effects.

This year Extrema brings a remarkably daring and broad line-up comprising of many live shows, exclusive artists and tomorrow's talent. Joining aforementioned artists in undoubtedly making it a special 18th edition of Extrema Outdoor are, among others: Dada Life, Sub Focus, Solomun and Sunnery James & Ryan Marciano. The full line-up can be found at the festival website. Tickets are still available.