Extrema Outdoor Belgium (XO Belgium)

XO Belgium paints Belgian cities pink

Press Release   •   May 16, 2014 16:17 BST

HOUTHALEN-HELCHTEREN – Dancefestival Extrema Outdoor Belgium, also known as XO Belgium, launches an alternative promotion campaign in the Belgian streets.Professional artists will announce the festival, that takes place on the 6 ,7 and 8 June, by means of floor chalking.

Extrema Outdoor Belgium has always had an eye for art in general. Next to a very strong music selection, the festival offers different kinds of artistic performances where interaction with the audience plays a major role. 

For the new promotion campaign, XO Belgium is working together with two artist graduated at Sint Lucas school of arts, to apply street art in a few major Belgian cities. Armed with chalk and stencils these girls will animate the public while they designcolorful XO drawings. Some parts of the drawing contain informative elements regarding the festival but there will also be a lot of room for interaction with the public. After all, the initials of the festival XO, invite to play a giant OXO game with the audience. 

You can find the team at these different locations*: 
Saturday May 17th*
Morning: Louvain (station) – afternoon: Brussels (Louisaplaats)
Saturday May 25th*
Morning: Antwerp (Groenplaats) – afternoon: Gent (Woodrow Wilsonplein)
Saturday May 31th*
Morning: Hasselt (Kolonel Dussartplein) – afternoon: Liège (Saint-Lambert)

The festival:
Extrema Outdoor Belgium will take place for the fourth time at ‘De Plas’ at Houthalen-Helchteren. Starting on Friday June 6 all the party animals can enter the XO camping and warm up with the XO Beach Party. Saturday and Sunday the festival takes place from 11 until 23 hours. 

Information about tickets:
A day ticket costs 49 euro. A Weekend-Ticket (with access to the festival on Saturday and Sunday) costs 79 euro. The Holiday Tickets cost 99 euro (with access to the festival on Friday, Saturday, Sunday and 4 days of camping).You can buy tickets via www.xobelgium.be and all the Sherpa sales points.

* Data and location are with a provisional. Please contact us for the actual scheme.

THE QUALITY MUSIC HOLIDAY
XO BELGIUM IS AN ELECTRONIC DANCE & CAMP FESTIVAL AROUND THE BEAUTIFUL RECREATIONAL LAKE OF KELCHTERHOEF IN HOUTHALEN-HELCHTEREN NEAR HASSELT.
IT'S A WEEKEND FILLED WITH THE BEST QUALITY HOUSE, DEEPHOUSE, TECHHOUSE AND TECHNO BROUGHT TO YOU BY NATIONAL AND INTERNATIONAL TOP DJ'S.