YFR

YFR Ltd - Monday 29th September - Seven Charities To Help Test Twitter ‘Buy’ Button

Press Release   •   Sep 29, 2014 17:20 BST

Seven charities will help pilot a program on Twitter later this year that will test a “Buy” button on the site.

The social media platform site announced the test this week that a test will start with some 30 brands, artists and nonprofit organizations, including Eminem, Brad Paisley and Pharrell as well as companies like The Home Depot and Burberry. Among the nonprofits chosen for the test are:

  • DonorsChoose
  • GLAAD
  • Glide
  • Global Citizen
  • The Nature Conservancy
  • (RED)
  • 9/11 Day

Some Tweets from test partners will feature a “Buy” button for a small percentage of U.S. users, letting people buy directly from the Tweet. For instance, DonorChoose plans to sell exclusive “Back to School” t-shirts via the in-tweet purchase test, according to Katie Bisbee, chief marketing officer.

Twitter called the pilot program an “early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere and can act on them right in the Twitter apps for Android and OIS; sellers gain a new way to turn the direct relationship they build with their followers into sales.”

Payment information is encrypted and safely stored after your first transaction, so future purchases won’t require a user to re-enter all of their information.


We can't help everyone, but everyone can help someone.

YFR a leading Sales & Marketing company in it’s field. it employs a successful and innovative practice of donor acquisition, retention and supporter development programs by knocking on the right peoples doors and enabling them one at a time to help change the world. YFR has generated over £100 million for it’s causes to date.

At YFR we are committed to you and your cause, we are proud to strive everyday to be the best at what we do, we see and believe in the value of integrity, freedom, innovation and excellence we implement these into YFR everyday and only recruit and train people who share these beliefs with us.

Our Fundraisers are happy, enthusiastic , and motivated by these set of beliefs. Fundraisers are supported by experienced managers and a team of dedicated administration staff, our career support program offers opportunities to all throughout their time with YFR, from entering as a fundraiser to becoming a manager of several teams, YFR is there to support, motivate and guide its staff every step of the way.

Using our set of core beliefs and values coupled with our career support program we are able to reflect brilliantly on our clients organisations 24/7 throughout every step of what we do.

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