London, UK. 6th August 2015:
Steve Pailthorpe, aged 29, has today been announced as the youngest ever Freeman to join the Worshipful Company of Marketors (The Marketors). Steve Pailthorpe was one of six brand new Freeman received by the Marketors at a meeting of the Ceremonial Court at Mansion House on Tuesday 28th July.
The appointment of Steve Pailthorpe reflects the ever-growing shift in the wider marketing community towards the use of digital channels. The new Marketor is currently the CEO of Iconic Digital, one of the City’s leading digital marketing agencies, and has previously worked alongside several government think-tanks on the future of digital marketing.
Steve Pailthorpe said: “It is a real honour and a privilege to be welcomed as a Freeman of the Livery, particularly as I will be the youngest member. The Marketors play an extremely active role in promoting the wider marketing profession across the City of London and beyond. As we seek to develop thought leadership within the digital space, being part of the Marketors will enable us to forge even greater links, both within the Square Mile and the rest of the marketing community here in London.”
This is a landmark year for The Marketors, as it marks its 40thanniversary as the 90th in the City of London Roll of Livery Companies. The Trust continues to grow from strength to strength, with a current membership of 134 Freemen and 250 Liverymen.
Andrew Marsden, Master, The Marketors said: “It is no coincidence that our theme for this year is building valuable brands, and digital marketing has become a fundamental part of every successful company’s brand strategy. We are delighted to welcome Steve Pailthorpe as a Freeman, he is an exceptional young talent who brings a wealth of digital expertise and will add great value to The Marketors.”
About The Marketors
The Worshipful Company of Marketors (‘The Marketors’) is a City livery company that promotes marketing as a force for economic and public benefit by encouraging excellence in its education and practice. Promoting the view that marketing is a strategic function of the board, the Company advocates that marketing benefits everyone and promotes the profession through charity work, supporting start-ups and educational establishments, and its own mentoring, educational awards and bursary programmes.
The Marketors holds traditional values and delivers them in a modern context by offering guidance in the form of research leadership and promoting discussion and debate between members, other livery companies, the wider marketing profession, government and the City.
Ranked 90th in order of precedence of livery companies, The Marketors was established in 1975 and become a livery in 1978. Its membership is drawn from senior marketing professionals, marketing services experts and marketing academics and numbers over 380.
The Marketors is one of the most active liveries for social and business events, offering its members a wide variety of networking occasions and opportunities to give back to the community. The livery supports the City of London and its Mayoralty, and was awarded a Royal Charter in 2010.
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