Asda Money t/a Asda Financial Services Limited

Zero Drink-Drive Limit for Young Drivers Receives Support From Motorists

Press Release   •   Jun 11, 2013 10:21 BST

Asda Money reveals that UK motorists have put their weight behind proposals to introduce a zero blood alcohol driving limit, with 50%1 of drivers in a recent survey backing the move.


The recommendation to introduce a zero drink-drive limit for an initial period after a young person passes their driving test comes as part of a series of proposals outlined by the Association of British Insurers (ABI) to improve young driver safety.

The ABI is also calling for young drivers to have a minimum learning period of one year, for restrictions to be placed on night time driving for an initial period after passing their test as well as placing limits on the number of young passengers in a car driven by a young motorist.

As well as supporting the introduction of these plans, the drivers questioned in the research were also in favour of further action, with 28% arguing that they would like to see young motorists banned from carrying passengers until they have reached the right level of driving expertise.

The same percentage of drivers were also in support of the government introducing curfews for  young drivers at times of the day that may be more high risk such as late at night.

Almost half (49%) of those questioned also argued that the size of car engines should be restricted until young motorists become proficient in driving. More than a third (34%) of drivers also called for police to be furnished with the powers to issue short-term bans to young drivers if they feel they are displaying reckless driving behaviour.

Impact of drink-driving in the UK

The UK has the highest drink-drive limit in Europe, at 80mg of alcohol per 100ml of blood, a figure that is above the European Commission’s recommended maximum of 50mg/100ml blood2.

In the UK drink driving is responsible for one in six road deaths, a situation that has prompted road safety charity Brake to call for a zero tolerance approach for all drivers, reducing the above figure to 20mg/100ml blood.

Examining car insurance quotes can help drivers to secure the right car insurance policy their needs to provide the protection they need while out on the road.

Notes to Editors

  1. and all other stats until 2


For more information please call:

Katie Hayward / Rebecca Annable / Rozie Green

Lansons Communications

0207 294 3631 / 0207 5669731 / 0207 566 9724


Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Limited uses a selection of companies to provide its products and services. Asda Financial Services Limited and Asda Stores Limited act as Introducer Appointed Representatives to Liverpool Victoria Insurance Company Limited for Breakdown Cover. Britannia and Britannia Rescue are registered trademarks and are trading styles of the Liverpool Victoria group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514 is authorised and regulated by the Financial Services Authority, register number 202965. Registered address for all Liverpool Victoria companies: County Gates, Bournemouth BH1 2NF.