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Fashion Waking up!

Sadly,we are all guilty of loving a fashion bargain (me included),but when tragedy struck,in the collapsing of a Bangladeshi clothing factory killing 1,200 people I think we where all shocked and saddened,but how would change be brought about?
An as it's no longer head line news,the tragedy becomes in jeopardy of being "out of site out,out of mind?
Fashion Industry insiders
Earlier this year 'The People Tree',organised a visit to Bangladesh to highlight the current issues faced in clothing factories. I went along to an event,organised by the people tree,to learn more about what can be done to increase the safety and help the people involved at the grass roots of the fashion industry.
Highlighting the issues surrounding the industry,a team of well respected and high profile individuals in their own right.

Liz Jones-Daily Mail columnist
Zandra Rhodes CBE Textiles designer
Safia Minney MBE The People tree Founder
The People Tree?
The People Tree,Started in Japan in 1991.An set about to bring fair trade clothing to the world.
Today,the people Tree works with 50 Fair Trade groups in 12 countries.
I met with founder Safia Minney MBE, who told me "We aim to benefit people at every of the production process-growing cotton,weaving,dyeing,in turn helping to empower the worlds marginalized people and Strengthening communities"
As retailers fight their way through the year to be the fastest at turning catwalk creations into the high street equivalent,with an ever increasing battle between price and demand,it's no wonder when safety standards slip.Although the desire for changing standards in production by the west gains momentum,we naively forget that a thriving fashion industry creates much needed jobs and wages for people in the area.

So what's the answer? And how do we bring about change with out people loosing their jobs?

The obvious  answer is creating a high profile panel to highlight the cause,to generate momentum and PR around the campaign.Secondly creating unique fair trade symbols to be placed on garment,as a symbol of recognition.which in turn will help educate a wide audience on where and how the clothes are produced.
If you have a fashion or beauty industry event coming up please feel free to email me on: alondonthing@hotmail.co.uk
Natasha Godbold - Freelance Journalist & PR

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Natasha Godbold

Press contact Managing Director

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