REAL-TIME ADVERTISING SUMMIT OPENS NEXT WEEK IN LONDON

ACI’s Real-Time Advertising Summit, the first of the global series of events and the only two day event in Europe focused on programmatic media trading, kicks off its first event of the global series next Wednesday at Chelsea Football Club in London. Taking place on November 19th to November 20th, the RTA London event, brings together the top professionals and business leaders within the programmatic industry to discuss key opportunities and challenges for advertisers, agencies and publishers in the rapidly evolving programmatic landscape.

This year’s event includes a notable lineup of featured speakers, including:

•  Paul Frampton, CEO, Havas Media
•  Americo Campos Silva, Global Media Manager, Shell
•  Phil Duffield,Senior Vice President, International, Adap.tv
•   Laurent Nicolas, VP of Viewability, AppNexus
•  Paul Gill, Head of Real-Time Bidding (RTB), Bid.Media
•  Mark Butter Field, Global Head of Media, Boehringer Ingelheim
•  Jay Fowdar, Chief Product Officer, Byyd
•   Chris Le May, Director of Sales, UK, DataXu
•   Alan Fagan, Group Sales Director, EMEA, ESPN
•  Thomas Schmitz, Head of Sales Clearing & ISV, European Energy Exchange AG
•   Matthijs Keij, CEO, FlxOne
•   John Snyder, CEO, Grapeshot Limited
•  Khurram Hamid, Global Director Digital Media, GlaxoSmithKline
•   Alison Fennah, Executive Business Advisor, IAB Europe
•  Steve Chester, Director of Data & Industry Programmes, IAB UK
•  Martin Kelly, CEO and Co-founder, Infectious Media Ltd
•   Wayne Blodwell, Head of Programmatic, iProspect
•   David Ellison, Marketing Services Manager, ISBA
•  James Bourner, Head of Display & RTB, Jellyfish Online Marketing
•   Paul Smith, UK Country Manager, Justpremium
•  Dan Plant, Group Strategy Director and Real Time Planning Director, MEC Global
•   Oliver Gertz, Managing Director Interaction EMEA, MediaCom
•  Michael Mullaney, Commercial VP, EMEA and APAC, MediaMath
•  Steve Richards, COO & European President, MOFILM
•  Sammy Austin, Head of Programmatic, MoneySuperMarket.com
•   Victoria Swainson, Programmatic Trading Manager, News UK
•   Karim H. Attia, CEO, nugg.ad
•   Leon Gurevich, Commercial Director, OpenX
•   Liz Rutgersson, Head of Real-Time Bidding Display, Periscopix
•  Gareth Shaw, Commercial Director, PulsePoint
•  Andrew Morsy, Vice President Sales, EMEA, StrikeAd
•  Gordon White, Programmatic and Data Director, Time Out
•  Shane Keane, Media Manager EMEA/APAC, Shazam
•  Jonathan Setty, Commercial Director UK, Sociomantic Labs
•  Tom Barnett, CEO, Switch Concepts Limited
•   Dominic Barry, Country Manager UK & Nordics, StickyADS.tv
•  Kay Schneider, Director SmartX Platform, smartclip
•  Chris Dobson, Executive Chairman, The Exchange Lab
•   Fiona McKinnon, VP, Global Operations and Partnerships, The Exchange Lab
•  James Patterson, Client Services Director, The Trade Desk Inc
•   Andy Bush, International Publisher, Time & Fortune
•  Nick Reid, UK Managing Director, TubeMogul
•   Paul Rostkowski, President Varick Media Management, Varick Media
•  Rich Astley, Managing Director UK, Videology
•   Daniel Young, International Yield & Programmatic Director, The Weather Channel
•   Nick Hugh, Vice President, Display Solutions, EMEA, Yahoo!

Some of the highlights at RTA Summit include:

•  Opening keynote presentation by Rich Astley, Managing Director, UK of Videology on   ‘Programmatic and the Taming of Technology – Why it’s Time to Take Control?’ on 19th November

•  Exclusive sessions on industry hot topics - Throughout the two days, the RTA Summit will be   hosting a number of sessions covering pressing topics like brand safety, transparency, strategies   for brands to obtain visibility on their media budget spend, case studies and success stories on   programmatic, cross-channel targeting, mobile RTB, publisher’s view on programmatic,   programmatic TV and video and the insights into predictions for trends to follow in the coming   years and the future of programmatic.

•  Day one of the event features a panel discussion on ‘How can Advertisers, DSPS, SSPs,   Publishers, Ad Exchanges, Ad Networks work together as an industry in addressing key issues   such as viewability, inventory quality, data concerns, brand safety and transparency

•  Steve Chester of IAB UK will present on IAB’s activities on introduction of current working groups      and committees in UK focused on programmatic media trading

•  Thomas Schmitz of European Energy Exchange AG will present on the similarities and differences    between programmatic trading and commodity trading and whether the principles of established        financial commodities markets be applied to the ad tech world.

RSA Summit would like to extend its thanks to 2014 sponsors: Videology, The Exchange Lab, Open X, Switch Concepts Limited, Varick Media Management, FlxOne, The Trade Desk, bydd, Sociomantic, TubeMogul, smartclip, JustPremium, PulsePoint, AOL Platforms, DataXu, nugg.ad, Bid.Media, StickyADS.tv, Grapeshot, and StrikeAd.

A complete RTA London 2014 agenda can be download at: http://www.wplgroup.com/aci/conferences/eu-qrt1.asp

Twitter – https://twitter.com/ACI_RTASummit

Join and follow the conversation: #RTALondon

If you would like more information about this topic, please contact Mohammad Ahsan at +44 20 3 141 0606 or email at mahsan@acieu.net