FMCG and fashion elite to join ad:tech London keynote line up

The sole European date in the world’s largest digital marketing network, ad:tech London
will feature an exceptional line up of top-level brand, publisher and agency
speakers from companies including Heineken, Reckitt Benckiser, 20^th
Century Fox, Kellogg, Lego, McLaren, Karen Millen, Paddy Power, Huawei,
Spotify, Twitter, VEVO, Channel 4, BskyB, Metro, The Guardian, Metro, Forbes, Blue
State Digital, Starcom, OMD, Mediacom and Havas. Each week, adtech will reveal
the names of confirmed speakers via the ad:tech website and twitter
account (@adtech_london).

For the first time, ad:tech has teamed with iMedia Communications to host eight
topic-specific iMedia-branded summits tacking mobile, social/content marketing,
data/analytics, real-time, search, multichannel, future media/technology and
video. The summits, co-produced with adtech’s 30-strong board of governors, are
designed to deliver in-depth coverage of 2013’s most prescient issues and
provide the ideal leadership platform for both sponsors and speakers.

New features for 2013 include the iMedia Marketplace, iMedia Executive Club, Axciom London Roof
Terrace and dedicated ‘meet ups’, which will provide an intimate forum to meet
industry players and exchange ideas. More than 150 suppliers will exhibit,
making ad:tech a key sourcing event for buyers of digital marketing solutions. The
popular Mobile Village and Seminar Programme will return to showcase the most
innovative suppliers in the business.

ad:tech London will also host a brand new feature showcasing the best new startups in
the marketing and media landscape. “The Next Big Thing” is being run in
conjunction with a host of leading investors, brands and agencies and will give
the marketing and advertising community exposure to the start-ups tipped for
greatness.

The launch is hard-on-the-heels of a recent survey by Martini Media and iMedia UK which
revealed that 95% of UK marketers plan to increase their digital spend by an
average of 22% in the coming year.

ad:tech London 2013 is the first produced under the leadership and new team of James
Drake-Brockman, who recently took on the role of Head of EMEA for dmg events
Digital Marketing division. Drake-Brockman was previously responsible for
launching new iMedia formats in Australia and has 15 years’ experience running
technology events in the UK.

“ad:tech is timed perfectly to coincide with the fact that marketers will significantly
increase their digital spend over the next year and takes place in the context
of the rapidly evolving relationship between brands, agencies, media owners and
consumers,” said Drake-Brockman. “Our partnership with iMedia Communications
and the introduction of the iMedia ethos adds a new dimension to ad:tech,
complementing the 7,000 strong audience the show attracts with new
opportunities for collaborative learning, exchanging ideas and intimate
networking opportunities”.

“Our extensive research with the ad:tech advisory board has allowed us to really get
under the skin of the digital marketing community. As a result the educational
content at ad:tech this year is positioned to help brands, agencies and media
owners solve the key issues they are currently facing. Since announcing our
first speakers, the response from potential attendees, exhibitors and sponsors
has been exceptional, showing that we are very much on the right track. We’re
confident that ad:tech 2013 will set the benchmark for digital events”.

ENDS

For further information and to request a press pass, please contact:

Lewis Richardson t. +44 (020) 3615 0238

PR and Marketing Assistant

lewisrichardson@dmgevents.com

Notes to Editors:

ad:tech London will take place on 11-12 September at The National Hall, Kensington
Olympia.

Now in its ninth year, ad:tech London consists of an exhibition and a conference.

The free exhibition includes 70+ educational seminars and 150+ exhibitors. The paid-for conference includes keynote presentations, panel discussions and interviews in dedicated topic-specific summits.