The Performance Marketing Network: Personalised Affiliate Marketing Pioneer

Fresh, innovative and new; The Performance Marketing Network is set to deliver its first exhibition at ad:tech London on the 21-22^nd October, joining the ranks of industry moguls; Teradata, eGentic and many others in a bid to source and acquire an array of new clients and to further expand their reach.

The progressively oversaturated UK affiliate market has created a highly competitive environment for traditional affiliate networks to bid for new publishers and affiliates. To be distinctive; The Performance Marketing Network are focusing their activity on working with direct advertisers, who traditionally have not ventured into the online space; and focusing on a personalised approach to affiliate management; ensuring that it delivers relevant campaigns and offers to fit each and every affiliate.

The affiliate marketing industry continues to undergo growth and has recently experienced the infiltration of “mega-trends”. iMedia identified the mega trends as; data integration and insights, increased means of generating business growth, internationalisation, and perhaps most significantly personalisation in regards to both creative and business conduct. The implementation of these business visions provide a series of platforms for companies to promote their expertise, unique abilities and offerings amongst the market; enticing a greater proportion of new clients in a promise that their campaigns and their affiliates maintain superior industry perceptions, than some of the other major players.

The emerging trend and necessity for marketing networks to employ a personalised strategy, has followed from the majority of other channels and categories of marketing amongst the industry, to set their business and their clients offerings apart from the general array of competition in the market. Affiliate networks that implement this form of Dynamic Customer Targeting construct and maintain deeper and more meaningful connections between publishers and customers, and in turn experience a heightened sense of customer loyalty.

Matthew Seymour, TPMN Affiliate Manager, shares his excitement surrounding the personalisation of the various elements of the affiliate network: “Our promise of working directly with advertisers in order to build their offers and campaigns ensures that not only are they specifically unique amongst the market, but it also allows us to ensure that each campaign is specifically targetable to at least one specific consumer market segment. This further ensures that one of our publishers will produce significant interests and generated leads for our client in comparison to the others.”

Locatable at stand 460 within the exhibition hall at ad:tech, TPMN will be accessible for scheduled and limited walk-in availability meetings for the duration of the event. For further information or to schedule a meeting with TPMN at ad:tech please contact:

Chelsey Southern

Marketing Executive

t. 08456 447701

Chelsey.southern@communicationavenue.com

 or

Charlotte Pizer

Marketing Executive

t. 08456 447701

charlotte.pizer@tpmn.co.uk  

For Affiliate Services

affiliates@tpmn.co.uk

For Advertiser Services

advertisers@tpmn.co.uk

Notes to the editor

TPMN is a global forum specialising in performance based marketing, lead generation and customer acquisition; enabling advertisers to be directly connected to customers through the prevailing medium of internet and the company’s distinct mix of affiliate marketers, publishers and agencies.

Their understanding of the value of quality traffic and the significance of maintaining a growing network of trusted partners ensures that as a company they uphold a well-regarded track record of delivering high quality results for both advertisers and affiliates.