Madmaker is a confirmed vendor for Google’s GoMo launch in Australia

Sydney, Australia – April 17, 2012 – Madmaker™, the do-it-yourself mobile ad maker, is a confirmed vendor for Google’s GoMo initiative in Australia. GoMo is a Google-led initiative dedicated to helping Australian businesses ‘Go Mobile’ by providing them with the tools and resources they need to make their digital presence more mobile friendly.

Madmaker™ allows businesses and brands to mobile enable their marketing campaigns in "less than 5 minutes". The tool allows marketers and brand owners to create an interactive mobile campaign site with no previous technical or design skills required. The tool is powered by Boost Advertising, part of the Boost Communications group, with mobile web and marketing experience since 2000.

Australia is the second country Madmaker™ is launching as part of the GoMo initiative, as the tool already is on the confirmed vendor list in the UK .

- ‘As mobile marketing is evolving, we are seeing great examples of marketing campaigns from superbrands targeting large markets,’ comments Carine Zeier, the Managing Director of Boost Advertising. ‘It seems like the mobile is still a ‘big brand, big bucks kind of game. We wanted to make a tool that opens for smaller and more targeted campaigns, something that fits the mobile as a marketing channel perfectly.’

Many marketers of different sizes have expressed their desire to go mobile with their campaigns. However, brands find that the only way to do this is to pay for custom build at their agencies, or sign up a new specialty agency - as their old ones often do not deliver creatives fitted for the mobile. This is a time consuming and expensive route to go for most brands, and as a result, they often end up not including the mobile as part of their marketing mix.

- ‘Marketers are becoming more and more comfortable with using do-it-yourself (DIY) tools, continues Zeier. ‘An example is the success of tools like Tweetdeck and Hootsuite, which allows users to control their social media channels in one dashboard. Because of this DIY trend, we believe marketers are ready and comfortable with using a tool like Madmaker™.’

Madmaker™ is a good way of opening up SMEs to mobile, as it provides a cost-efficient, effortless and quick way for small and frequent niche campaigning. The result is more targeted offerings, which benefits both the business and the consumer. 

‘The mobile as a marketing channel is up-close and personal, and the message marketers spread through mobile must be relevant to the consumer. That is what Madmaker™ is all about,’ concludes Zeier.

Madmaker™ by GoMo Australia can be accessed here: gomo.au.madmaker.com

About Boost Advertising
Boost Advertising is part of the Boost Communications Group, a preferred supplier of mobile web and marketing solutions since 2000. Boost Communications works with some of the leading media companies, mobile operators and advertisers across the globe. Boost Advertising was spun off from Boost Communications in 2010, as the mobile marketing space started to sky-rocket.

Boost Advertising is headquartered in Oslo, Norway, and has R&D hubs in Trondheim, Norway and Lutz, Poland. We offer the market’s easiest to use self-serve mobile campaign creation tool, called Madmaker™. The solution is web-based and is therefore accessible from anywhere in the world.

The group’s management team and board members are seasoned mobile, web, media and marketing professionals with experience from companies like Opera Software, Telenor, TV2, Fast Search & Transfer (acquired by Microsoft in 2008), McCann-Ericsson and Leo Burnett.

© Copyright 2012 Madmaker™. All rights reserved. A service of Boost Advertising AS – a subsidiary of Boost Communications, org.nr. 982316448