Press release -

Australian Interactive Marketing endorse new emotionally-charged Greenpeace ad

Australian Interactive Marketing believes Greenpeace’s latest marketing campaign has enough mettle to engage consumers at an emotional level, and have endorsed the advertisement in the hope it spreads more awareness about endangered orangutans.

Australian Interactive Marketing: About the Company

With four headquarters across Australia, the firm has established themselves as a popular solution to certain businesses looking to outsource their sales and marketing functions. They also claim to know what ‘works’ when it comes to marketing campaigns, and believe Greenpeace’s ‘heart over head’ approach will work wonders.

The advert itself features an emotional story of a girl and her encounter with a young orangutan and highlights the issue of rainforest destruction due to the palm oil industry. Australian Interactive Marketing feels passionate about this particular issue, and find it quite scary how many everyday products use palm oil.

“Too many other businesses, NGO, charities - whoever, use cold hard facts to try and grab consumer attention, back benching emotion. To us as a businesses which work in face to face interactions, this is crazy. We’ve seen how emotions not just influence, but almost dictate purchasing behaviour one way or another,” stated a spokesperson for Australian Interactive Marketing.

According to Greenpeace, around half of the orangutan population has been wiped out in the last 15 or so years, and are now staring in the face of extinction.

“Appealing to emotion in advertising is far from a new tactic for marketers, but it does seem to be one that the industry as a whole has been overlooking lately in an attempt to apply technology and big data to every aspect of modern commerce,” continued the spokesperson.

Australian Interactive Marketing claims to exist solely to bring sales and marketing out of the digital world and back into the real one.

The firm believes that interactions between brands and consumers that occur offline, in-person accounts for the most powerful form of marketing. In this arena, emotional advertising is easily achieved, and the key to fully engaging with target audiences.

Sources:

https://www.marketingweek.com/2018/08/13/greenpeace-palm-oil-deforestation/

Topics

  • Business enterprise, General

Categories

  • australian interactive marketing

Contact:

LAWRENCE RANDALL

Managing Director,

Australian Interactive Marketing

www.australianinteractivemarketing.com

contact@australianinteractivemarketing.com

Australian Interactive Marketing is working to bring sales and marketing out of the digital world and back into the real one; offering a range of customer acquisition campaigns that deliver unique brand experiences. Through in-person presentations, event marketing and residential sales, Australian Interactive Marketing has secured an unbeatable reputation for developing customer relationships, increasing sales and building brand advocacy for big name clients.

Contacts

Stacey Kehoe

Press contact Communications director

Related content

Australian Interactive Marketing believe Marriott’s Alexa for Hospitality rollout could be missing a trick.

Outsourced sales and marketing specialists Australian Interactive Marketing are concerned that Marriott’s latest effort to personalise and enhance the consumer experience in their hotels, while fun and interactive, could eventually harm loyalty to their brand.

Australian Interactive Marketing review idealism vs realism debate in sales and marketing.

Brisbane and Sydney-based outsourced sales and marketing expert Australian Interactive Marketing believe all outlandish marketing ideals must play second fiddle to the fundamental elements of building brand loyalty and generating positive word of mouth.

Australian Interactive Marketing wants on and offline advertising to tackle child obesity in unison.

Brisbane and Sydney-based sales and marketing specialists baulked at a recent report which demonstrated that the average Australian child will watch over 1,000 junk food adverts on TV this year.

Australian Interactive Marketing believes b2b brands are flying the flag for emotional resonance

Australian Interactive Marketing believes many B2C companies could learn a lot about the personalisation of customer journeys from B2B brands, especially when it comes down to forging emotional connections.

Playing safe with marketing a risky strategy, claims Australian Interactive Marketing

Outsourced sales and marketing specialists Australian Interactive Marketing have issued a statement claiming that ‘playing safe’ in their area of expertise is causing brands to suffer, due to an apparent lack of market differentiation.

Australian Interactive Marketing want more brands to follow Coca-Cola's example to get people talking

When Coca-Cola flipped a prominent billboard advertisement upside down to represent being 'down under', it sparked Australian Interactive Marketing into a discussion about how brands can get people talking.